If you can direct people to great content that isn’t related to your company then that helps build trust. It’s also demonstrating that you understand one of the fundamental appeals of Twitter for its users – the chance to share information and opinions in a fast, simple way. What if you are not in business and you just want to get to know people? After all that is why you are using social media in the first place right? In order for you to get the most and give the most out of Twitter, you must think in terms of value.
Most http://www.insidefacebook.com/category/mark-zuckerberg/page/5/ people could care less that you are having a cup of coffee, but if you mention you are having a cup of coffee and post a link to your favorite coffee recipe, now you are adding value to what you are saying. People are curious creatures and they are often curious about the goings on with you. That doesn’t mean they want to hear about the mundane. So while microblogging sites such as Twitter, Facebook, Plurk and others are much easier to share information with the use of URL Compression tools, many web sites themselves can benefit by using URL compression for Image Links, Sponsored Links, or hidden links within their website.
Being able to use Twitter in order to generate income online is all about having the talent to drive individuals to a place where the actions that they take will put some money in your pocket. The most important thing about the traffic that you are able to drive from Twitter is that you are not a total stranger to you. If they are acting on something that you mentioned off of Twitter it generally means that there is some degree of trust between the two of you.
More trust equals more money for you. Wikipedia broadly defines social media as the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings. Kagan sums it up nicely saying “social media is people having conversations online”. There are a lot of features that companies tell us that they http://brandchannel.com/home/post/2012/08/24/The-Week-in-China-Coke-Brands-On-Weibo-300-KFCs-Starwood-Skis-Xiaomi-HTC-and-a-Homemade-Lamborghini.aspx want to help moderate and control their networks better. The other part of it is just is making Yammer an increasingly good substitute for email.
There are still some things that email does very well. But what we want to do is extend the use cases for Yammer so that, over http://idgknowledgehub.com/infographic-china-social-media-stats/2013/06/07/ time, you’ll just use email for external communications or certain sorts of one-on-one conversations. We really want to shift all company group conversations into Yammer. Take short meaningful sentences from your blog post and format them into tweets that people can digest and understand immediately and add a link to that specific post.