Anyone who knows me is well versed on my approach. I always do the opposite of what I am told as the acceptable way of doing things. Sure, many times I fall flat on my face, but once I dust myself off I realize and am struck by how malleable I have become when it comes to thinking out of the box. Twitter is right now the most popular place http://brandchannel.com/home/post/2012/08/24/The-Week-in-China-Coke-Brands-On-Weibo-300-KFCs-Starwood-Skis-Xiaomi-HTC-and-a-Homemade-Lamborghini.aspx (www.web-strategist.com) for microblogging. Facebook is the next popular social network medium and works pretty much like Twitter. The biggest difference is in the lingo.
What makes Twitter so popular is the fact that Twitter has developed a language and a world of its own. It is important it is to know if you are tweeting, a tweeter or if you are Twitterpated. Retweets are good and tweeples are peoples. Twididiots are really idiots. Twaring is caring. To download the Facebook toolbar for either Internet Explorer or Firefox, visit the Facebook web site and just follow the instructions based on your browser. The average Twitter wants interesting, personal content, not a ad ripped from Sunday’s newspaper.
If you must post business links, keep it sparse. And make sure to add a personal touch when posting. Twitters appreciate it. For example, you can search for the term “Internet marketing” for all twitter posts and the results are put into their own group and continuously updated. Finally, you can chose to shorten any of your long Urls with any number of Url shortener services like Tinyurl. Facebook has developed downloadable toolbars for use in Internet Explorer and Firefox browsers.
The toolbar automatically logs you in to your Facebook account without you having to visit the web site. From the toolbar in your browser you can see all of your notifications of friend requests, messages, invites, pokes, etc. You can also use the search field to look up friends and contacts on Facebook. The Share button lets you choose to share the page you’re on by posting it on your profile or sending the link to friends. The important thing to remember is that when doing a video, make sure you have a tripod to avoid the “shaky hand” effect.
Also, make sure the lighting is good, preferably natural light. Be yourself and speak to the camera like you’re speaking with a patient. It will take you a few times to get comfortable, but when you do, you’ll be able to deliver value that will sit online 24/7 and generate traffic.