When the dust http://en.wikipedia.org/wiki/Sina_Weibo settled on July 11, a consortium of companies, led by Apple, Sony and Microsoft ended up buying the Nortel patents, which will probably not lead to a single new innovation or technology. Quite simply, this was nothing more than “protection” money. The final price was a cool $4.5 billion. A 2007 Nielsen report entitled “Trust in Advertising” showed that people trust referrals from their friends and other customers far more implicitly than one-way company messaging.
Fundamentally, people don’t care what a company or brand thinks, they care what their friends think. Check your marketing plan and revise. A marketing plan ensures the business owners know what they’re going to do with their enterprise. During recession, some revisions have to be made to keep up with the times. For instance, it becomes necessary http://profiles.tigweb.org/resonancechina to look for other possible markets. The plan can also be utilized to identify products and services that would remain suitable during the recession.
A little bit of SEO (search engine optimization) isn’t too arduous. Choosing a few keywords and attending to tags doesn’t http://www.translatemedia.com/sg/translation-services/social-media/china-social-media/ (http://www.buybuychina.com/sixes-and-sevens-foreign-brands-and-chinas-flag/) take much time. Listing with directories and indexes (Technorati is a well-known name) can’t hurt. Joining a blogging community can help – after all, if you don’t read and respond to other people’s blogs, why should they bother with yours? But the fact remains that to gain a wide readership you either have to have something reasonably spectacular to offer or a lot of time to spend on promotion.
If you’d like, you can follow Mark Richt (@MarkRicht) and Pete Carroll (@PeteCarroll) on Twitter. Just don’t expect them to follow you back. The communication from both coaches has been mostly a one-way street, but for rabid fans of the sport, sometimes that’s all they need. Join Twitter.com and start microblogging. Spend a few minutes everyday inviting people to follow you. As your number of followers increase this presents all kinds of opportunities to increase your traffic and future business.
Pool maintenance companies often leave fliers and employ other direct marketing techniques with hotels and property management companies. They also purchase mailing lists of pool owners in their area. Some county tax assessor’s offices maintain lists of local pool owners. This is actually helpful, because such a list would enable an owner to target more affluent neighborhoods. All social media is about relationship building. As soon as you start seeing other twitter users as targets and demographics as opposed to individuals, your efforts are doomed to failure.