From telling people that you are getting ready to take a shower to telling others how mad you are about something, Twitter provides a great avenue for sending messages. You can also upload your blog feed to Twitter so that Twitter automatically posts your new blogs online for others to see. Twitter is a great way to gain exposure for those who are otherwise unknown. From celebrities to your mom and dad, everyone seems to have a Twitter account.
But the big question on many people’s minds is whether or not Twitter will last. Is this Twitter revolution similar to Facebook and MySpace? Will it have any staying power, or will it fade away almost as abruptly as it came into the lives of so many? Only time will tell. Time-zones – if you have buddies in foreign countries, you may want to consider posting at a time when the vast majority of your friends are awake for maximum coverage.
For instance, I live in the United Kingdom however I have a number of friends on the east coast of America. Posting at about 5pm GMT will mean my pals in the good old US of A will see the status at midday, their time. Yet, that’s still not enough to get the mega hits you’d like to end up prospecting with. So, you’ll want to join social groups such as Facebook and LinkedIn (the leading social site for professionals and businesses) and the new kid, Twitter, with its 140-character microblogging “tweets” or posts.
Make sure your tweeting is full of useful content. DO NOT SPAM YOUR LINK OR OPPORTUNITY. Twitter success is dependent your willingness and ability to share content and info with your network. Amidst all of this, few people have noticed that Citrix recently bought Cloud for between $200 and $250 million in a major move towards strengthening its hand in the cloud computing world. Noteworthy in this is that Cloud’s major investor was Menlo Park’s Redpoint Ventures who is on an impressive streak of late.
In addition to their cashout of Cloud, Redpoint has also recently made successful exits recently with companies like Qihoo and Home Away, both of which went public and have a total market value of nearly $6 billion. Let’s just say they’re having a pretty good year. It depends exactly what they do. But what it sounds like is they’re going to have premium http://www.hastac.org/blogs/chamberlin/wall-within-portrait-pixelated-dream accounts to help companies manage their communication in terms of better analytics for figuring out who’s reading you and all that sort of stuff.
I don’t think they’re moving into the enterprise space, per se. I think they’re trying to make a more robust version of what Twitter already is that companies will be willing to pay for. We don’t really see that as competitive to what we’re doing. If you attend any events or trade shows it’s a good chance to update your followers in real time about any interesting news or opinions. Again, this fosters good relationships and trust.