Twitter http://dotnetslackers.com/Community/blogs/xun/archive/2011/10.aspx, http://en.wikipedia.org/wiki/Microblogging_in_China, is the must-be-on place right now on their internet. It actually trumps Google but getting “real time” date about literally ANYTHING that is happening in our society today. So what is it? By definition (Wikipedia), social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue. Yet, that’s still not enough to get the mega hits you’d like to end up prospecting with.
So, you’ll want to join social groups such as Facebook and LinkedIn (the leading social site for professionals and businesses) and the new kid, Twitter, with its 140-character microblogging “tweets” or posts. Every company I’ve ever worked for, especially big companies, nobody knows who anybody else is. The bigger the company is, the harder it is to learn who your co-workers are and to understand http://www.youngdigitallab.com/case-history/burberry-lastro-nascente-del-digital-fashion/ what other people may be working on. So we saw a need for something that would enable better communication and collaboration within an enterprise.
And we do that by applying what we learned from the consumer internet space. In people’s personal lives, they can use these great sites like Facebook and Twitter to stay in touch with their friends. And then, when they get to work, all the tools seem to be really archaic and hard to use. We just thought that the software you use at work should be a lot more like http://en.wikipedia.org/wiki/Sina_Weibo the software that you get to use in your personal life. Obviously those with the time, energy and motivation have the edge.
The sad thing about the blogosphere is that those people are often those with something to sell. They will be skilled in putting their blogs forward, while Joe Bloggs languishes in obscurity at the bottom of the rankings, swamped by professional competition. Webster’s dictionary describes “a person who takes a contrary position or attitude; specifically: an investor who buys shares of stock when most others are selling and sells when others are buying.
” The way I see it, you have to make your own path. Once you can engage in contrarian thinking it will create the opportunity for brands. Secondly, people are inclined to go out much less on weekday evenings when compared to weekends, therefore more people are generally on-line for this reason when they are back home right after work, typically somewhere between 7 and 9pm approximately.