A 2007 Nielsen report entitled “Trust in Advertising” showed that people trust referrals from their friends and other customers far more implicitly than one-way company messaging. Fundamentally, people don’t care what a company or brand thinks, they care what their friends think. According to Reuters, the next year’s VOLVO championship will start the new season like PGA Tour Championship, and only last year’s championship to compete. By then, VOLVO Championship race in Dubai in 2012 will be among the first match race.
4) Twitter – Very few chiropractors have tapped into the power of this microblogging platform. It allows you to monitor conversation real time. Twitter also has an awesome search function where you can search what’s happening now by certain keywords. The average Twitter wants interesting, personal content, not a ad ripped from Sunday’s newspaper. If you must post business links, keep it sparse.
And make sure to add a personal touch when posting. Twitters appreciate it. Tweetdeck: TweetDeck is an Adobe AIR desktop Twitter, Facebook, LinkedIn, Google Buzz and MySpace application. Like other Twitter applications it interfaces with the Twitter API to allow users to send and receive tweets and view profiles from one application. You can also make lists and view DM’S @ responses, favorite tweeter lists or groups all from one application.
Amidst all of this, few people have noticed that Citrix recently bought Cloud for between $200 and $250 million in a major move towards strengthening its hand in the cloud computing world. Noteworthy in this is that Cloud’s major investor was Menlo Park’s Redpoint Ventures who is on an impressive streak of late. In addition to their cashout of Cloud, Redpoint has also recently made successful exits recently with companies like Qihoo and Home Away, both of which went public and have a total market value of nearly $6 billion.
Let’s just say they’re having a pretty good year. 6) Blogging – Your http://www.digitalbuzzblog.com/infographic-the-social-media-effect/comment-page-1/#comments chiropractic blog is like your home online. The better the content, the more it gets shared and the higher you rank on Google. It should be updated with fresh posts a couple times per week at minimum. 8) Yelp – This is a huge review site online that many consumers trust. You’ve got to have an active presence here this year. Get as many reviews as possible. Ideally, there should be a protocol in your chiropractic office where your staff asks patients to leave a review on Yelp.
Never leave anything to chance.